Global Wi-Fi as a Service Market size was valued at USD 6.23 Billion in 2024 and is expected to grow from USD 7.17 Billion in 2023 to reach USD 34.04 Billion by 2035, at a CAGR of 23.34% during the forecast period (2024-2034).
The adoption of WaaS is on the rise due to its affordability and scalability, making it an attractive option for businesses. Moreover, the demand for extensive and high-speed network coverage is growing, leading to increased deployment of WaaS. Another contributing factor is the rising popularity of air-gapped services, further propelling the market expansion. Multiple sectors, including BFSI, manufacturing, retail, and transportation & logistics, are witnessing the widespread deployment of public Wi-Fi networks, positively impacting the growth of the WaaS market. Technological advancements and the preference for cloud-managed Wi-Fi services are also driving the industry’s rapid development. Organizations are increasingly embracing Wi-Fi managed services because of their cost efficiency, short life cycle, and flexibility for future updates.
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Wi-Fi As A Service Market Analysis by Service
By type, the market can be segmented into managed service and professional service. The Managed Service segment dominated the Wi-Fi as a Service market. Organizations, especially small and medium enterprises (SMEs) and large enterprises, are increasingly opting for managed services to outsource their Wi-Fi management and maintenance. Managed service providers offer end-to-end solutions, including installation, configuration, monitoring, security, and troubleshooting, providing bsinesses with the convenience of offloading their Wi-Fi infrastructure management to experts.
The Professional Service segment is expected to experience steady growth in the Wi-Fi as a Service market. As organizations recognize the importance of robust and reliable Wi-Fi networks, they seek professional expertise to design and optimize their networks for seamless connectivity, performance, and security. Additionally, the proliferation of emerging technologies, such as IoT (Internet of Things) and AI (Artificial Intelligence), necessitates specialized professional services to enable advanced capabilities and ensure efficient network integration.
Increasing demand for widespread and high-speed network coverage
One key driver fueling the growth of the Wi-Fi as a Service (WaaS) market is the increasing demand for widespread and high-speed network coverage. Businesses and organizations across various industries are seeking reliable and fast wireless connectivity to support their operations. With the rising adoption of cloud-managed Wi-Fi services and the need for seamless connectivity in today’s digital age, the demand for WaaS solutions is on the rise. This driver is pushing WaaS providers to offer scalable, secure, and cost-effective Wi-Fi solutions to meet the growing market demands.
The Rising Adoption of Smartphones and Wireless Devices
The Wi-Fi as a Service market is expanding rapidly, propelled by the widespread adoption of smartphones and wireless devices that demand high-speed internet. This need is magnified by the rise of smart homes and IoT devices, which rely on extensive wireless coverage to operate efficiently. The WaaS model, being cloud-based, offers cost-effective and scalable solutions, eliminating the need for physical infrastructure and thus reducing costs. Furthermore, the growing trends of Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) in workplaces necessitate robust Wi-Fi services, further fueling market growth.
Top Player’s Company Profiles
Cisco (US)
Huawei (China)
CommScope (US)
Extreme Networks (US)
Singtel (Singapore),
Rogers Communications (Toronto)
ADTRAN (US)
Tata Communications (India)
Axians (France)
Fortinet (US), Juniper Networks (US)
Telstra (NSW)
Viasat (US)
Arista (US)
Ubiquiti (US)
4ipnet (Taiwan)
Allied Telesis (Japan)
LANCOM Systems (Germany)
D-Link (Taiwan)
Edgecore Networks (Taiwan)
Cambium Networks (US)
TP-Link (China)
NETGEAR (US)
Recent Developments
In February 2024, during the Mobile World Congress 2024, Intel announced a significant upgrade to their vPro platform, integrating the power of Wi-Fi 7 connectivity.
In March 2024, the Wi-Fi Alliance officially launched the latest advancement in wireless networking: Wi-Fi 7. Wi-Fi 7, also known as IEEE 802.11be Extremely High Throughput (EHT), is designed to support the ever-growing demand for high-bandwidth applications like virtual reality, augmented reality, and 8K streaming.
In May 2023, Cisco Systems completed the acquisition of Open Systems AG, a leading provider of secure access service edge (SASE) solutions. This acquisition expanded Cisco’s portfolio of cloud-managed networking services, including Wi-Fi as a Service, with integrated security capabilities.
In March 2023, Hewlett Packard Enterprise (HPE) unveiled its new GreenLake Wi-Fi as a Service offering, providing organizations with flexible and scalable Wi-Fi solutions that can be deployed and managed through a cloud-based platform.
In January 2023, Nokia announced a strategic partnership with Amazon Web Services (AWS) to develop and offer cloud-native 5G solutions. The collaboration aimed to leverage AWS’s cloud infrastructure and Nokia’s expertise in wireless networks, including Wi-Fi, to accelerate the deployment of scalable and flexible wireless solutions.
In October 2022, Comcast Business, a subsidiary of Comcast Corporation, introduced Managed Wi-Fi Pro, a comprehensive managed Wi-Fi solution for small and medium-sized businesses. The service offered advanced Wi-Fi features, network security, and analytics to help businesses optimize their wireless networks.
In August 2022, AT&T announced the launch of AT&T Wi-Fi Connect, a managed Wi-Fi service that provides businesses with simplified Wi-Fi deployment, management, and support across multiple locations. The service aimed to enhance the Wi-Fi experience for businesses and their customers.