Projected Revenue Growth:
The Amaranth Market size was valued at US$ 11.28 Bn. in 2023 and the total revenue is expected to grow at 11.51 % through 2024 to 2030, reaching nearly US$ 24.19 Bn.
What is Amaranth Market scope?
The global amaranth market has been witnessing a significant expansion due to the growing demand for natural, nutrient-rich food products across various industries. Amaranth, known for its high nutritional value, is extensively used in sectors such as food and beverages, personal care, cosmetics, and pharmaceuticals. The market encompasses a wide range of amaranth-derived products, including seeds, oil, leaves, and flour. As consumer preference for organic and health-promoting products increases, the demand for amaranth is expected to surge globally. Moreover, innovations in food processing and cosmetic formulations are projected to contribute to market growth, making amaranth a valuable ingredient in many emerging product lines.
Additionally, the market is segmented based on product types and applications, reflecting the diverse usage of amaranth across various industries. While the food and beverages sector continues to adopt amaranth for gluten-free and high-protein options, the personal care industry is also leveraging its antioxidant and anti-inflammatory properties. This extensive scope provides opportunities for companies to cater to a broad customer base, making the amaranth market a dynamic and competitive landscape in the coming years.
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Amaranth Market Trends:
The shift towards organic and natural ingredients in both food and personal care products is a key trend driving the amaranth market. Consumers are increasingly seeking healthier alternatives, and amaranth, with its high nutrient content and versatility, fits this demand perfectly. Its growing use as a gluten-free grain substitute in baked goods and cereals, along with its incorporation into cosmetic products for its anti-aging and anti-inflammatory properties, is positioning it as a favored ingredient in the health-conscious market. This trend aligns with the broader global movement toward sustainability and organic food consumption.
Furthermore, the trend of integrating ancient grains into modern diets has also contributed to the market’s growth. Amaranth’s rich history and cultural significance, coupled with its adaptability in modern culinary applications, make it a popular choice among consumers interested in both heritage foods and innovative health products. Companies are capitalizing on this by launching products that emphasize the traditional and healthful aspects of amaranth, ensuring its continued relevance in the global market.
What are Amaranth Market Dynamics?
The global amaranth market is experiencing growth driven by several factors, including rising consumer awareness about health and wellness, increased demand for gluten-free products, and the growing trend of using natural ingredients in the personal care industry. Amaranth is rich in essential nutrients like protein, fiber, and antioxidants, making it highly appealing for consumers focused on nutrition and wellness. As a result, its usage in food products such as cereals, bread, and snacks is expanding rapidly. Additionally, the natural cosmetics market is embracing amaranth due to its anti-aging and skin-nourishing properties, further boosting its demand.
However, certain challenges may impact market growth, particularly the high production costs associated with amaranth cultivation. While the benefits of amaranth are well recognized, its relatively higher price compared to other grains can be a limiting factor, especially in price-sensitive markets. Despite this, advancements in agricultural techniques and the growing demand for organic products may help overcome these barriers, ensuring steady market expansion in the coming years.
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How is the North America Amaranth Market Expected to grow?
The North American amaranth market is poised for steady growth, driven by the increasing demand for natural and organic ingredients in the food and cosmetics sectors. With consumers becoming more health-conscious and seeking sustainable options, amaranth has gained popularity as a nutrient-rich alternative to traditional grains. Additionally, the use of amaranth in personal care products is on the rise due to its anti-inflammatory and antioxidant properties, further driving market growth in the region. The expanding market for natural cosmetics and health supplements, combined with the region’s established food processing industry, makes North America a key player in the global amaranth market.
Moreover, the growing trend of squalene extraction from amaranth for pharmaceutical applications is expected to further boost the market. Squalene, known for its skin-benefiting properties, is increasingly used in anti-aging creams and lotions, contributing to the strong demand for amaranth-based products. As innovation continues in both the food and personal care sectors, the North American amaranth market is expected to witness sustained growth during the forecast period.
What is the expected growth of Amaranth Market By Application segmentation?
In terms of application, the food and beverage segment is expected to see significant growth within the global amaranth market. Amaranth’s high protein content, gluten-free nature, and versatility make it an ideal ingredient in a variety of food products, including bread, cereals, and snacks. The growing trend toward health-conscious eating and the rising prevalence of gluten intolerance have contributed to the increasing adoption of amaranth in food and beverages. Additionally, the demand for ancient grains is pushing food manufacturers to incorporate amaranth into their product offerings, driving this segment forward.
The personal care segment is also projected to experience notable growth due to the widespread use of amaranth in cosmetic products. With the rising demand for organic and natural skincare solutions, amaranth’s antioxidant and anti-aging properties make it a valuable ingredient in creams, lotions, and serums. As consumers become more aware of the benefits of using plant-based ingredients in their beauty routines, the personal care segment is expected to witness a strong growth trajectory throughout the forecast period.
What is Amaranth Market Segmentation?
by Product
Amaranth seed
Amaranth oil
Amaranth leaf
Amaranth flour
by Application
Food & Beverages
Personal care
Pharmaceuticals
Others
by Category
Organic
Conventional
by Sales Channel
Hypermarket /Supermarket
Retail Stores
Online Stores
Others
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What are the key trends for Amaranth Market
1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
11. Health Valley
12. Amaranth Resources
13. Arrowhead Mills
14. Nu-world Amaranth
15. Irel Nans Products Pvt Ltd.
16. FlavexNaturextracteGmbh
17. Saar
18. RICHOIL
19. Nature Supply
Key Offerings:
- Past Market Size and Competitive Landscape
- Amaranth Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Amaranth Market Segmentation – A detailed analysis by Product
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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