Alternative Data Market Set to Soar: From USD 6.74 Billion in 2023 to Nearly USD168 Billion by 2030 with 58.3% Growth Rate

Alternative Data Market size was valued at US$ 6.74 Bn. in 2023 and the total revenue is expected to grow at 58.3% through 2024 to 2030, reaching nearly US$ 167.97 Bn.

What is Alternative Data Market scope?

The Alternative Data Market encompasses a diverse range of non-traditional data sources that provide valuable insights beyond conventional financial metrics. This data, which includes web scraped information, credit card transactions, social media sentiment, and geolocation records, offers investors and businesses unique perspectives on market trends, consumer behavior, and company performance. The market’s scope extends across various industries, including finance, retail, and telecommunications, where firms leverage these insights for competitive advantage, risk management, and strategic planning.

With rapid advancements in technology and increasing reliance on data-driven decision-making, the scope of the Alternative Data Market is expanding significantly. Companies are increasingly integrating alternative data into their operations to gain real-time insights and make informed decisions. This growth is supported by the rising demand from hedge funds, asset managers, and enterprises seeking to enhance their predictive capabilities and operational efficiency. As regulatory frameworks evolve and technology continues to advance, the market is expected to further expand, offering new opportunities for innovation and investment.

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Alternative Data Market Trends:

One of the prominent trends in the Alternative Data Market is the growing adoption of AI and machine learning technologies to analyze vast and complex datasets. These advancements enable more accurate predictions and deeper insights into market dynamics, consumer behavior, and company performance. As firms increasingly integrate these technologies, they can uncover actionable insights from diverse data sources such as social media, satellite imagery, and transaction records, driving more informed decision-making and strategic planning.

Another key trend is the heightened focus on data privacy and regulatory compliance. With regulations like GDPR and CCPA imposing stricter data protection requirements, there is a growing emphasis on ensuring that alternative data sources are handled in compliance with these laws. This has led to the development of advanced data anonymization and aggregation techniques, enabling businesses to leverage valuable insights while safeguarding consumer privacy. As the market evolves, maintaining a balance between innovative data usage and regulatory adherence will be crucial for sustaining growth and trust.

What are Alternative Data Market Dynamics?

The dynamics of the Alternative Data Market are significantly influenced by the increasing demand for unique and actionable insights that traditional data sources cannot provide. Hedge funds, investment firms, and enterprises are increasingly utilizing alternative data to gain a competitive edge, enhance risk management, and identify new opportunities. The ability to access real-time information and uncover hidden patterns is driving the market’s expansion, as organizations seek to optimize their investment strategies and operational efficiencies.

Conversely, the market is also shaped by regulatory challenges and privacy concerns. Data protection regulations like GDPR and CCPA are imposing stricter guidelines on how personal and sensitive data is collected, processed, and utilized. This has led to a growing emphasis on developing compliant data practices and technologies that ensure privacy while still delivering valuable insights. Navigating these regulatory requirements is crucial for market participants to maintain trust and avoid legal pitfalls, impacting how alternative data is sourced and used across different sectors.

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What is the Regional Insights Of Alternative Data Market Expected to grow?

The North American region is expected to continue leading the Alternative Data Market due to its early adoption and the presence of numerous key players. The high concentration of financial institutions, technology companies, and data analytics firms in the U.S. contributes to a robust market environment. North America’s advanced infrastructure and significant investments in technology further support the region’s dominance, driving innovation and widespread use of alternative data across various sectors.

In contrast, the Asia Pacific region is anticipated to emerge as one of the fastest-growing markets for alternative data. The rapid economic development in countries like China, India, and Singapore is spurring increased demand for data-driven insights across industries. As companies in these emerging economies embrace digital transformation and seek to enhance their competitive edge, the adoption of alternative data is expected to accelerate. The region’s growing focus on technology and data analytics, coupled with an expanding consumer base, positions it as a key player in the market’s future growth trajectory.

what is the expected growth of Alternative Data Market segmentation?

The Alternative Data Market segmentation by data type shows robust growth across several categories, with Credit & Debit Card Transactions anticipated to lead the expansion. This segment is expected to grow rapidly due to its high demand from investors seeking detailed consumer spending patterns and financial insights. The ability to analyze transaction data across various demographics and locations provides valuable perspectives that are increasingly integrated into investment strategies and business decisions.

Additionally, the Social & Sentiment Data segment is projected to experience significant growth as businesses and retailers increasingly leverage social media and sentiment analysis to gauge consumer preferences and trends. The rise of e-commerce and the emphasis on understanding consumer behavior in real-time drive this trend, with companies using sentiment data to tailor their marketing strategies and improve customer engagement. As the market for alternative data continues to evolve, these segments are set to play a crucial role in shaping investment strategies and operational approaches across industries.

What is Alternative Data Market Segmentation?

by Data Type

Credit & Debit Card Transactions
Email Receipts
Geo-location (Foot Traffic) Records
Mobile Application Usage
Satellite & Weather Data
Social & Sentiment Data
Web Scraped Data
Web Traffic
Other Data Types

by Industry

Automotive
BFSI
Energy
Industrial
IT & Telecommunications
Media & Entertainment
Real Estate & Construction
Retail
Transportation & Logistics
Other Industries

by End users

Hedge Fund Operators
Investment Institutions
Retail Companies

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What are the key Players for Alternative Data Market

1. 1010Data
2. Advan
3. Dataminr
4. Earnest Research
5. M Science
6. Preqin
7. RavenPack
8. Thinknum Alternative Data
9. UBS Evidence Lab
10. YipitData
11. Nasdaq, Inc.
12. Eagle Alpha Ltd
13. 7Park Data Inc
14. Convergence Inc
15. Geotab Inc
16. Jumpshot
17. JWN Energy
18. Talkingdata

Key Offerings:

  • Past Market Size and Competitive Landscape
  • Alternative Data Market Size, Share, Size & Forecast by different segment
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
  • Alternative Data Market Segmentation – A detailed analysis by Product
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of business by region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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